How Important is the Keyword Research And Search Intent?
In today’s digital era, how important is keyword research in SEO is an indispensable component of any marketing plan. Thus, it is imperative to understand the significance of keyword research and search intent for executing a fruitful SEO strategy. Unfortunately, many business executives lack this basic understanding. Consequently, I frequently observe companies relying on intuition rather than thorough study while selecting target keywords. This approach often leads to a waste of time and money in trying to rank for keywords that have little or no impact on their bottom line.